Strategic Management of Professional Service Firms: Theory...

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Business & Economics - Industries
Strategic Management of Professional...

Strategic Management of Professional Service Firms: Theory and Practice

Name: Strategic Management of Professional Service Firms: Theory and Practice
ISBN: 9783642160639

Stephan Kaiser, Max Josef Ringlstetter (auth.)

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Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

Kategorie:

Business & Economics - Industries

Rok:

2011

Wydanie:

Wydawnictwo:

Springer-Verlag Berlin Heidelberg

Język:

english

Strony:

208

ISBN 10: